Forecast trends in the consumer market of chinese ceramics - Hp Server Motherboard Manufacturer

After this round of global financial turmoil, the international economic environment is changing. First of all, the golden age of China's exports is likely to become history, will inevitably lead to China's low value-added, labor-intensive enterprises are facing a crisis and transformation, but also Chinese consumers live in the era of belt-tightening; Secondly, because the market competition of domestic ceramics pattern is changing, crisis, he found that occupy the high-end market, international brands, are now beginning to enter the low-end. In this context, the 2010 will appear ceramics consumer groups What are the new trend?

First, consumer access to the full participation of the era. Today's consumers not to consume regardless of consumption, but also finds fault with company's products, consumers are no longer passive, they want to be able to keep a dialogue with enterprises and do not trust the authorities, but also believe that intuition and word of mouth, which indicates that the era of production and marketing in-one come.

Second, the new rise of health spending. By melamine, H1N1, etc., consumer health concerns for the sharp increase in degree, for the green concept of environmental protection is more preference for ceramic products, ceramic enterprises to foster healthy environment to the product's brand image will bring more market opportunities.

Third, the popularization of fine living trend has emerged. For the present porcelain consumers do not necessarily buy high-end brand ceramic products decorators can now display their fine life, but a little effort can get what you want exquisite living space, such as a beautifully decorated and comfortable home, as long as you have the creativity, anything is possible. Because now we all know, in fact, the so-called brand-name and non brand-name, that is, play more than just advertising, product quality less the same. Therefore, the Chinese civilians in the emergence of a new ceramic-based consumer market, namely through the ceramic products to meet the middle-income consumers, but the pursuit of fashion psychology, but also, their ability to buy the market. Ceramic high-end brand to compete in the high and low ends, in order to satisfy the "national refinement" of the tide, high-end ceramic brand marketing strategies must be adjusted accordingly to launch the next step to meet the consumer market products.

Fourth, the rise of women's consumer power. Relevant data show that in the U.S., women control over 80% of consumer spending, which accounts for the national GDP of 2 / 3. China's third census, according to statistics, women account for 48.7% of our population, in which a strong consumption power, a greater impact on consumption of 20-50 year-old middle-aged women, accounting for about 21% of the total population. The same time, a survey showed that consumer behavior in the family, women often acted as the family's "Chief Procurement Officer" role. Especially in the home building materials, consumer goods and other sectors, the protagonist played by his wife.

Fifth, the pursuit of new consumers to a more sensory experience and brand of Marxism. Today, the brand experience into the shop, to participate in the experience of the activities to become an important measure of consumers understand the ceramics, while the experience of store design for the terminal the meaning of the brand has become increasingly acute.

Sixth, consumers enter the era of popular entertainment, entertainment, a highly diversified pattern. Chinese people are increasingly diverse forms of entertainment, entertain themselves without Borders, look at entertainment are also happy to become the typical features of entertainment, creating ceramics consumer entertainment platform into the consumer entertainment business to become a new marketing strategy ceramic .

The face of the future changes in consumer trends, ceramic enterprises face of China's market may be the four paths, the first concern for China is constantly rising urban new rich markets, is learned that China's new rich urban households are expected to exceed 21 million; second, from the existing The 123 line market, consumer groups to find opportunities for product upgrades, such as the renovation of second-hand housing market to upgrade consumption; third is to go down, and the county and rural areas will be one of hundreds of millions of class consumer market.

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