Solar water heater market is gradually shrinking in the city - solar water heater, Vantage - the ind

After years of development Solar water heaters Mature industry with its technical superiority, far ahead of photovoltaic cells, solar power generation industries, and other brothers. However, the relatively mature solar

Water heater There are still a lot of industry is the intricate "password", which will seriously affect and constrain industry growth and expansion.

Password 1: "without solid foundation," the way the solar energy business success?
Industry Reference: Fan Industry Kelon, Gree and some large
Home Appliances Business into its capital advantage and fan industry in recent years, these "mid-life switch" of the manufacturers sales in the end is always unsatisfactory, compared to the industry's Emmy special, beautiful traditional fan enterprises, these major home appliances manufacturers can only willing to "three-bloc" the status quo.

someone said: The mid-life switch companies, the lack of expertise, talent, and channel experience, will be eliminated.

decryption: mature brands into different industries to successfully manage the development of solar energy industry
Solar water heater industry, low barriers to entry, brand concentration is not high, the market view of the overall water heater, solar water heater market share is not high, small, miscellaneous businesses, the lack of a competitive brand leaders, most enterprises lack the brand consciousness. This gives a number of mature cross-industry brand offers the possibility to enter the industry, but according to different industrial business enterprise theory, alternative brand of cross-industry maturity (survival) index is only 13.24%. Survival of these enterprises are still not optimistic, but a group represented by Vantage mature companies that they have the following two other solar energy companies do not have the scarcity of advantages:

1, Vantage and other non-solar water heater with a mature professional business experience in brand communications, which will make its own brand of professional rapid increases in associate degree brand industry has gradually strengthened.

2, Vantage and other non-solar water heater has a mature professional enterprises of all channels of business, can use this advantage to expand sales channels and new projects are two channels monopoly agency. Therefore, the brand mature enterprises to enter the solar water heater industry has clustered thorns, but the future is bright.

Password 2: What causes rising raw material industry shocks?
Industry Reference: Air conditioning Industry As raw material prices go, air-conditioning industry has experienced two price increases, the reduction was 10% to 20%, although the major air conditioner manufacturers are faced with all kinds of confusion, but it also makes the air conditioning manufacturers in the sales mode value by the price war turned to war. Is a "blessing in disguise, no bad thing."

Some people say: by the impact of raw material prices, the price of solar water heaters will be substantially higher, but the growth rate lower than the air conditioning.

Decrypt : 1, the next five years the number of brands will be less than 10
Addition to solar water heater prices will rise, the current raw material prices go will cause the industry reshuffle, now more than 3500 industry enterprises will be an unusual solar water heater "sudden mass death" phenomenon. As the current overall consumer satisfaction with solar water heater products very high. This will lead to a reshuffle, will make the majority of small manufacturers out. The next 5 years, the number of brands will be less than 10, before the few great brands now make up the market share of only 17% of anomalies.

2, solar water heater market will gradually decline

Along, solar water heater industry, the rural market is the main potential market. Number of solar water heater manufacturers have also the future development of the rural market as the main highlands.



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