"World jacket capital" in China, Jinjiang Weiran forming - Semi Adhesive Tape

More than 3000 dealers from home and abroad gathered in Xiamen, to participate in the spring and summer Rimula new conference in 2008. Conference, the company launched shorts jacket to produce a sensational effect, been so favorable for dealers. Ba Jin (China) Co., Ltd. Deputy General Manager of Hong Lian-jin, said Rimula jacket category as a leader in brand, we will increase the R & D efforts, to lead jacket fashion and cultural trends.
In recent years, the rapid development of garment enterprises in Jinjiang, Jin tyrants, Qipai, seven wolves ... ... a number of jackets enterprises to rapidly grow and develop. Have launched the concept of the new jacket, such as the seven double-sided jacket wolf, Lee Lang's business jacket, golden pride Sparrow's stand-collar jacket, love all 3D dynamic jackets and so on, and work together to jacket industry, bigger, started regional brands.
Not long ago, the world's market research firm TNS's latest annual research report, said: "Capital of the World jacket" Whispering Jinjiang. Jinjiang, the long prestigious "brand capital", added the title of a remarkable. TNS is a market in the United Kingdom's global custom market research consulting company, which lasted 10 months, through the world's 10 largest apparel made important area of priority research pointed out that, Jinjiang jacket is becoming the industry leader in the world, "the world's jacket capital "has been formed in China, Jinjiang Weiran.
Jinjiang, this once rely on OEM to meet at the international well-known brands to OEM seaside town, so why the brand manufacturers to develop into a modern city? Is how to achieve from a manufacturing to create a qualitative upgrading of jacket jumped to become the world capital it?
    Ready to go: From the start processing
Each year in November is a clothing brand Jinjiang ordering season. Into Jinjiang City, a variety of well-known brand advertising dazzling, hotel can be seen everywhere, orders will be various local brands. Ba Jin, seven wolves, Qipai, nine, animal husbandry and Wang, Lei Lang ... ... These pieces have become the vice versa of the merchants Famous unforgettable memories.
Jinjiang textile and garment industry started early and developed rapidly. The beginning of reform and opening up, Jinjiang people on the use of the hands of idle cash idle in their own house, have since the family workshop, starting from the processing, production and a large number of so-called "domestic foreign goods", processed products to textiles and clothing mostly.
Production of the early days of textile and garment industry in Jinjiang entirely market-vane, with the lagging behind the market what is popular, they would produce anything. This entrepreneurial approach once in Jinjiang and formed a "One Village One Product, a town an industry" pattern.
Jinjiang garment enterprises processing capacity of the international attention of well-known textile and garment manufacturers, have come to Jinjiang orders custom, OEM, or even cooperation, a joint venture. At that time, Jinjiang this OEM garment enterprises to achieve more than 500. According to TNS report showed that in 2005, Jinjiang OEM export volume up to 85 million. Later, Jinjiang textile and garment industry was transformed from a "slavish" in production to processing, "for others to make the wedding dress" in OEM metamorphosis.
From the processing to the OEM processing for large companies, seemingly taken a step further, in fact not the case, because producers still not self-conscious reflection of the market maintain its vitality full body, once the market an accident, there will be a series of chain reactions . Buyer's market in short supply, as well as processing a large number of OEM business, so that people have tasted the sweetness of Jinjiang. However, hard look at their products produced in someone else's trademark affixed worth after multiplier, "Brand" is the word began to breed in their hearts.
Jinjiang textile and garment industry has just started the first 10 years, doing someone else's brand, its own, only to earn processing fees. However, if no period of history, there is no "brand Awakening", but would not have today's "brand creation." Therefore, this period is the textile and garment industry in Jinjiang poised to mature period.



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